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Communicating Science

Thanks to my feed reader, I scan many things every morning that I might otherwise miss. I caught this gem this morning that speaks directly to the position Mains Associates takes on communicating science. From the post,

"If the writer doesn't do a good job of explaining what the results mean and why they are important, they are likely to be missed. If you are giving a talk about your research, hopefully the audience can figure out for themselves why your information is relevant to their work, but you're doing everybody a favor if you help them."

I think if you're hoping for your audience (whether at a presentation or reading something you wrote) to figure out for themselves why you're relevant, you're playing a dangerous game of Russian Roulette. As information becomes easier and easier to find, the odds that something will pop right out at your audience are slim. It's our view that by focusing on the benefits of your research, you make it easy for people to understand how you're relevant to them while avoiding "spin". This is not an easy line to walk (trust us, we've been walking that line for 25 years!), but it is crucial that you do walk it. In addition to the Goglanglab's post commenting on the article, the original is here at Seed, which, if you have yet to check out, is well worth your time.

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